41% of the UK’s internet population have visited a blog, according to comScore.
The study shows that in August, 14.5 million people in the UK visited at least one blog, showing just how popular blogging is becoming.
It demonstrates just how important blogging is to the British internet user. And a reminder to businesses that to market their site effectively, they need to consider the blogosphere as part of their online marketing strategy.
For further on the subject you can view the comScore press release.