This is the first of (hopefully) many posts highlighting ways in which businesses can use Twitter. I’ll be trying to use examples whereever possible.
First: Real-life user experience feedback.
Frustration at Google AdSense led @tonypiper to tweet,
A great opportunity for the AdSense team at Google to get instant feedback on what people are finding difficult so that they can make some improvements.
There could be lots of people talking about your product or service not just on Twitter but throughout the web. Are you finding them and addressing their concerns? The impact on your reputation either way could be dramatic.