Is Google AdSense really that bad, or are advertisers failing themselves?
From the Keep It Simple Stupid department…. Google’s contextual advertising doesn’t get a lot of love from anyone; publishers or advertisers. Publishers slam the low revenues and advertisers are disappointed with the high-cost, low-return they seem to get when choosing to advertise on the content network. Having spent years managing campaigns through Google’s AdWords program […]
Reasons to use Twitter: Real life user experience feedback
This is the first of (hopefully) many posts highlighting ways in which businesses can use Twitter. I’ll be trying to use examples whereever possible. First: Real-life user experience feedback. Frustration at Google AdSense led @tonypiper to tweet, Adsense has got very confusing recently. A great opportunity for the AdSense team at Google to get instant […]