Yahoo Takes on Google Analytics

Just over a month ago I received an e-mail from IndexTools to let me know, as a customer, that the company was to be acquired by Yahoo. I’ve been a consistent user of IndexTools for a good few years now, having discovered the tool whilst evaluating analytics vendors for my previous company, so it was exciting news to me.

I immediately contacted my clients to let them know that IndexTools would soon be completely free of charge! Low a behold, on Friday, another e-mail which says,

So moving forward from here and upon your acceptance of the Yahoo! Master Terms & Conditions and Program Terms the product will be provided to you free of charge.

It’s obvious (to me, at least) that this is Yahoo’s move to compete with Google Analytics. Personally, I much prefer IndexTools over Analytics but we’ll see. Yahoo does, of course, have to play catch up but IndexTools is a damn good piece of kit and with the right effort could be a serious rival.

I wonder how long it will take to be integrated into Search Marketing.

Leave a Reply

Your email address will not be published. Required fields are marked *