Tag: indextools
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Ladies and Gentleman; Yahoo! Web Analytics
We probably all knew this was coming since Yahoo! purchased IndexTools, but now it’s official. Yahoo has launched Yahoo! Web Analytics. I’ve been using IndexTools for what must be five years now. Before that, I was all about WebTrends as well as a short stint with Urchin. Having explored a variety of other tools I…
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Yahoo Takes on Google Analytics
Just over a month ago I received an e-mail from IndexTools to let me know, as a customer, that the company was to be acquired by Yahoo. I’ve been a consistent user of IndexTools for a good few years now, having discovered the tool whilst evaluating analytics vendors for my previous company, so it was exciting news to…
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Yahoo Sucker Punches Microsoft
I had to laugh when I read the news on the BBC site this morning that Yahoo and Google have teamed up in an advertising trial. For two weeks, Google will serve 3% of Yahoo’s ads. The article doesn’t mention which ads – I’m presuming pay-per-click ads on search results. The move is clearly intended to fend…