Given the choice I’d prefer to pay for a product than be the product.
I want ownership of my own data, my own mutterings, musing, incoherent rants and drivvle.
Being in a walled garden feels anathema to the world wide web that was envisaged by TBL and that I fell in love with so many years ago.
So many people whinge about being delivered ads on Facebook, in their Gmail, or promoted tweets on Twitter. Yet often (not always!) those same people don’t seem to get that they are the product.