According to LinkedIn, I am now the proud owner of a company.
How so? Because I told them I was.
Why did they believe me? Because they didn’t bother to check.
I gave them an e-mail address that in no way resembling the company’s web address and in return they let me create and play around with the company profile.
As I write this I’m searching around my head for ways that LinkedIn could verify company employees but as yet my brain is returning a 404 (wow, that was geeky).
Luckily for LinkedIn the company is a client of mine and I’m simply in the process of managing their on line presence, which includes making sure we’re in control of LinkedIn.
However, I just went looking for a couple of competitors and found they hadn’t built their company profiles yet. If I was a lesser man I might do it for them with my own “special” twist. Others might not be so kind.
This, if you ask me, is really scary. Every company out there needs to hurry up and get their LinkedIn profile sorted. Otherwise, you might find someone else doing it for you.