Block the rank monitoring tools!

Via Search Roundtable I learn that a number of WebPosition Gold customers are finding the software is being blocked by Google. It’s got many worried especially as it seems to be affecting other rank checking tools. Has Google finally shut these tools down?

If that is the case, so what? I can’t remember the last time I used a rank checker, and that’s because I really don’t care too much about search engine rankings. Rankings do not mean results, good traffic and conversions means results and that’s all that a good marketer should be focusing on.

So, actually, I’ll be quite pleased if it turns out Google are blocking these programs. Maybe it will force marketers and business owners to look at more meaningful metrics than whether or not they’re on page one, and if they should tweak their keyword frequency to move up a place or two.

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