Philip John

Tag: pay per click

  • Is Google AdSense really that bad, or are advertisers failing themselves?

    From the Keep It Simple Stupid department…. Google’s contextual advertising doesn’t get a lot of love from anyone; publishers or advertisers. Publishers slam the low revenues and advertisers are disappointed with the high-cost, low-return they seem to get when choosing to advertise on the content network. Having spent years managing campaigns through Google’s AdWords program…

  • Another reason to get on line

    Through WebProNews today I learn that on line advertising spend in the UK is now greater than television advertising. On line advertising spend reached £2.8 billion in 2007, an increase of 40%, with TV advertising registering £2.4 billion. The figures, from the latest annual Ofcom report into the communications industry, show just how important the…

  • Yahoo Sucker Punches Microsoft

    I had to laugh when I read the news on the BBC site this morning that Yahoo and Google have teamed up in an advertising trial. For two weeks, Google will serve 3% of Yahoo’s ads. The article doesn’t mention which ads – I’m presuming pay-per-click ads on search results. The move is clearly intended to fend…