Philip John

Tag: AdWords

  • Is Google AdSense really that bad, or are advertisers failing themselves?

    From the Keep It Simple Stupid department…. Google’s contextual advertising doesn’t get a lot of love from anyone; publishers or advertisers. Publishers slam the low revenues and advertisers are disappointed with the high-cost, low-return they seem to get when choosing to advertise on the content network. Having spent years managing campaigns through Google’s AdWords program…

  • Is Google deliberately pricing itself out of payment processing?

    I was one of many who were shocked yesterday when Google announced the changes in Checkout processing fees. They’ve also announced that AdWords spend will no londer fund free processing of transactions. In fact, it turns out the new fees are almost identical to PayPal’s fees. Plenty of sellers have been complaining about the move…