Tag: Addiply
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Getting serious about hyperlocal, part 3: Money, money, money!
Parts 2 and 3 of this series covered legal issues and journalism. Now I’m going to cover that big elephant in the room: money. Much (most, all?) of the hyperlocal efforts at the moment are voluntary, passion-driven projects. Many I’m sure cost only time; it’s easy enough to run a site on WordPress.com for free…
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Is Google AdSense really that bad, or are advertisers failing themselves?
From the Keep It Simple Stupid department…. Google’s contextual advertising doesn’t get a lot of love from anyone; publishers or advertisers. Publishers slam the low revenues and advertisers are disappointed with the high-cost, low-return they seem to get when choosing to advertise on the content network. Having spent years managing campaigns through Google’s AdWords program…