Category: Evolution of the WWW

  • Is Google AdSense really that bad, or are advertisers failing themselves?

    From the Keep It Simple Stupid department…. Google’s contextual advertising doesn’t get a lot of love from anyone; publishers or advertisers. Publishers slam the low revenues and advertisers are disappointed with the high-cost, low-return they seem to get when choosing to advertise on the content network. Having spent years managing campaigns through Google’s AdWords program…

  • Bob’s got Brownhills covered

    I was delighted a few weeks ago to find out about Brownhills Bob’s Brownhills Blog. Quite the twongue tister. So delighted that I decided to interview Bob. It’s taken me a while but I’m finally blogging it… Having been heavily involved in The Lichfield Blog for quite a while and generally being quite interested in the development…

  • Spotify won’t be on the iPhone but neither will it ‘revolutise’. Unless…

    …it gets cheaper. I’m a massive Spotify fan. It’s like listening to commercial radio but without self-obsessed DJs tranting about their bowel movements and the same stream of adverts for double glazed windows. Plus, you make up the playlist. Listening to Spotify, unlike any radio station means I can listen to lots of different music, not the same…

  • Recognition for The Lichfield Blog just keeps on growing…

    When I first got involved in The Lichfield Blog back in February this year I had no idea that six months later I’d be writing a business plan for a brand new social enterprise. I never thought I’d be looking at stats showing an average of 11,000 visitors each month (equivalent to over 10% of…

  • But 37signals are just neglecting their customers

    There’s been a bit of a spat between 37signals and Get Satisfaction today, after Mike Stanley took offence at Get Satisfaction’s efforts to get companies to take notice of their customers. I really admire Get Satisfaction for the way it sort of shames companies who don’t provide good customer service. I’ve never experienced 37signals’ customer…

  • The internet will make you accountable for your actions

    I wouldn’t normally advocate reading The Sun, but as much as it pains me to do so I need to make a point. A woman has apparently initiated divorce proceedings against her husband after spotting his car outside another woman’s house, on Google Street View. “Top media laywer Mark Stephens” was quoted saying, “I suspect…

  • Reasons to use Twitter: Real life user experience feedback

    This is the first of (hopefully) many posts highlighting ways in which businesses can use Twitter. I’ll be trying to use examples whereever possible. First: Real-life user experience feedback. Frustration at Google AdSense led @tonypiper to tweet, Adsense has got very confusing recently. A great opportunity for the AdSense team at Google to get instant…

  • Citizen journalism: Friend or foe to traditional media?

    Recently I’ve become involved in a relative new project, The Lichfield Blog. As you may gather from the name it’s a blog, about Lichfield. I’m really proud to be part of something that has such a switched on and engaged little team behind it. It was especially gratifying to watch as the story of a…