Category: Business
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Bad ads
Finally, I plucked up the courage to purchase my shiney new Samsung Galaxy S3 (more on that later) and whilst reading the latest news on the Guardian app I noticed that they (or their ad server people) still don’t know how to do ad targeting properly. See my screenshot of the app below, taken on…
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The choice is clear for out-of-work journalists: pay £2,750 or… less than £100
As a freelance WordPress consultant by day I am horrified that a company can justify charging £2,750 for a WordPress site built using a pre-built theme costing £55 . The example they give on their hideously long sales page is unremarkable at best. Let’s do a quick comparison; euvue.co.uk for £2,750 thelichfieldblog.co.uk for less than £100…
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Spotify are digging their own grave by not going social
There’s a phrase I picked up from somewhere a while ago and now use it quite a lot. It’s; No involvement, no commitment. The basic premise is that if you don’t feel involved in something then you’re less likely to be committed to it. Take work, for example. If you don’t feel as if you’re…
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Is Google AdSense really that bad, or are advertisers failing themselves?
From the Keep It Simple Stupid department…. Google’s contextual advertising doesn’t get a lot of love from anyone; publishers or advertisers. Publishers slam the low revenues and advertisers are disappointed with the high-cost, low-return they seem to get when choosing to advertise on the content network. Having spent years managing campaigns through Google’s AdWords program…
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Would you go into a high street shop that if it required handing over your name and address to do so?
I’m gonna assume the answer is no. Giving info like full name, postal address, e-mail isn’t the kind of thing you expect to have to do purely to browse around. So why do so many web sites insist on asking for exactly that? I got a little irate earlier this week (maybe ’cause I’d been…
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The internet will make you accountable for your actions
I wouldn’t normally advocate reading The Sun, but as much as it pains me to do so I need to make a point. A woman has apparently initiated divorce proceedings against her husband after spotting his car outside another woman’s house, on Google Street View. “Top media laywer Mark Stephens” was quoted saying, “I suspect…
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Reasons to use Twitter: Real life user experience feedback
This is the first of (hopefully) many posts highlighting ways in which businesses can use Twitter. I’ll be trying to use examples whereever possible. First: Real-life user experience feedback. Frustration at Google AdSense led @tonypiper to tweet, Adsense has got very confusing recently. A great opportunity for the AdSense team at Google to get instant…
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Microsoft, Yahoo Deal Would Strengthen Google
I’m getting might pissed off with all this talk about some “deal” between Microsoft and Yahoo now. I don’t see how Microsoft forking out $15 billion for Yahoo’s search business would have any impact on Google‘s share. Sure, on paper, Yahoo’s share would drop to 0% and Microsoft would jump from 8.5% to 29%, but…
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Ethics and Corporation Tax
One thing that really bugs me is tax avoidance. I used to think it was a great idea until one day, whilst having an inner groan at the constant lack of cash in public services I realised that avoiding tax is, in fact, incredibly unethical and irresponsible. Taxes, whether you like them or not, are…