Intel haven’t actually said anything like that but what impression do they really expect to give, with this ad?:
When it first loads up you see the rather evil looking (okay, red and fuzzy) word “Virus” fly towards these three Matrix-types. It is quickly caught and thrown to the ground. I’m happy with that – Intel are making me think that their technology will stop viruses before they get to my laptop. Nice.
Then the unthinkable happens. As I hover over the ad, I find my mouse pointer is also thrown towards the men. The pointer is scrunched up like a drinks can (as you can see) and then thrown to the floor. Then, it fades away. I’m left with no mouse pointer. What do I do now? I can’t do anything – I’ve lost my mouse pointer! At this point my Mom would probably hit the power button (not that Intel are targeting advertising to my Mom).
So what are you telling me, Intel? If I use your technology will I no longer be able to use my mouse pointer? Are you scared those few little pixels contain a virus? Nope, you’ve lost and annoyed me. Good job.
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