Tag: The Lichfield Blog

£72.50/mth ain’t bad for The Lichfield Blog

What started as ‘suck it and see’ exercise is now generating over £70 in ad revenue each month for The Lichfield Blog. With 7 out of 8 ad spots now taken up on the blog I’m wondering whether there is some money to be made here… We’ve made very little effort to actually tell people…

October 30, 2009
This is why we do it

After a not so great week I’m really glad I got off my arse and made it to Birmingham Social Media Café. Whenever I go to these things I always wonder whether I’ll get anything out of it but there’s always been at least one thing that’s made it worthwhile. Today was no exception with…

October 30, 2009
Is Google AdSense really that bad, or are advertisers failing themselves?

From the Keep It Simple Stupid department…. Google’s contextual advertising doesn’t get a lot of love from anyone; publishers or advertisers. Publishers slam the low revenues and advertisers are disappointed with the high-cost, low-return they seem to get when choosing to advertise on the content network. Having spent years managing campaigns through Google’s AdWords program…

September 8, 2009
Recognition for The Lichfield Blog just keeps on growing…

When I first got involved in The Lichfield Blog back in February this year I had no idea that six months later I’d be writing a business plan for a brand new social enterprise. I never thought I’d be looking at stats showing an average of 11,000 visitors each month (equivalent to over 10% of…

July 27, 2009