When I first got involved in The Lichfield Blog back in February this year I had no idea that six months later I’d be writing a business plan for a brand new social enterprise.
I never thought I’d be looking at stats showing an average of 11,000 visitors each month (equivalent to over 10% of Lichfield District’s population* and a third of the circulation of leading print weekly, the Lichfield Mercury). Nor did I imagine it would spur such cool things as Lichfield Social Media Cafe and Lichfield Social Media Surgeries (both still in planning). I would have laughed if you’d have told me I’d be live-streaming local artists at Lichfield’s Fuse Festival. A look of disbelief would accompany the thought of our MP, Mike Fabricant advertising on the site.
I knew we’d do lots of very cool things with it – as seems to be customary now my brain buzzed with ideas for exciting developments as soon as I saw it. I’m taken aback by the way things have played out though.
When I first started working freelance in November 2007 my aim was to be a leader in my industry. The heavy involvement in The Lichfield Blog and the recognition it’s seen has proven to me that I’m starting to achieve that.
That recognition has seen a massive boost over the past few weeks for two big reasons. The first is securing Michael Fabricant MP as an advertiser on the blog. He was our third advertiser and (we think) the first MP to advertise on a hyperlocal media site. Rick Waghorn of Addiply (the ad system we use) took the opportunity to shout about it that very afternoon at NewsInnovation London. I saw the tweets rolling in and I could barely contain my elation at having made such an impact.
Second reason, and the inspiration for this post, is that today Lichfield District Council have (after I sent them a cheeky tweet) changed their “Local Newspapers” section to “Local Media” and included The Lichfield Blog. They’re even syndicating us! I’m still undecided as to whether to check the other 353 local government district web sites to see if Lichfield is the only one to do so…
Both of these also come after what I consider to be a huge compliment from Birmingham Mail who recently started syndicating us along with our friends, Tamworth Blog and local blogger, Brownhill’s Bob. I call this traditional and new media meeting and getting along nicely – aka a sneak peak into the future of local media.
I know this is just the start though. All this has been achieved with the only expenditure being less than £100 and the time of a small team of dedicated and passionate volunteers (I say only, but it takes a lot of time). With the extra help and support we’re hoping to get as part of our future plans it’s obvious to me that The Lichfield Blog is going to move on leaps and bounds.
I can’t wait!
* based on data from the Office for National Statistics.