Tag Archives: mobile advertising

Bad ads

Finally, I ┬áplucked up the courage to purchase my shiney new Samsung Galaxy S3 (more on that later) and whilst reading the latest news on the Guardian app I noticed that they (or their ad server people) still don’t know how to do ad targeting properly.

See my screenshot of the app below, taken on my new Samsung Galaxy S3 and showing me an advert for… wait for it… the Samsung Galaxy S3.

Obviously I’m never going to click that ad. I already own an S3. I’m using it!

The worst bit is that it’s easy to detect that I’m using it. They should know that I’m using an SGS3 and remove that ad accordingly. Any marketer wanting to keep their job should be aware of this and be eliminating such horrendous wastage from their marketing budget. You’d think the Guardian would want to make their offering useful, too.

image

Okay, rant over. As you were.