Tag Archives: indextools

Ladies and Gentleman; Yahoo! Web Analytics

Yahoo! Web Analytics

We probably all knew this was coming since Yahoo! purchased IndexTools, but now it’s official. Yahoo has launched Yahoo! Web Analytics.

I’ve been using IndexTools for what must be five years now. Before that, I was all about WebTrends as well as a short stint with Urchin. Having explored a variety of other tools I have to say I still prefer IndexTools.

I use Google Analytics on my own site as a sort of comparison between that and IndexTools (sorry Y! Web Analytics) but I have to say I’m seriously considering making the move now. Yahoo! Web Analytics is just better. There are far more useful reports, far more useful features (such as segmentation), better conversion tracking, campaign tracking and you can drill down ’till you’re blue in the face.

For those of you thinking of taking a look I’m afraid you’re going to have to wait a little while. It looks like Yahoo! have closed the service off to new customers. Maybe I won’t be making the switch, after all! Bummer.

Yahoo Takes on Google Analytics

Just over a month ago I received an e-mail from IndexTools to let me know, as a customer, that the company was to be acquired by Yahoo. I’ve been a consistent user of IndexTools for a good few years now, having discovered the tool whilst evaluating analytics vendors for my previous company, so it was exciting news to me.

I immediately contacted my clients to let them know that IndexTools would soon be completely free of charge! Low a behold, on Friday, another e-mail which says,

So moving forward from here and upon your acceptance of the Yahoo! Master Terms & Conditions and Program Terms the product will be provided to you free of charge.

It’s obvious (to me, at least) that this is Yahoo’s move to compete with Google Analytics. Personally, I much prefer IndexTools over Analytics but we’ll see. Yahoo does, of course, have to play catch up but IndexTools is a damn good piece of kit and with the right effort could be a serious rival.

I wonder how long it will take to be integrated into Search Marketing.

Yahoo Sucker Punches Microsoft

I had to laugh when I read the news on the BBC site this morning that Yahoo and Google have teamed up in an advertising trial. For two weeks, Google will serve 3% of Yahoo’s ads. The article doesn’t mention which ads – I’m presuming pay-per-click ads on search results.

The move is clearly intended to fend off Microsoft who have given Yahoo a time limit to accept their offer. This deal comes the day after Yahoo announced they were purchasing IndexTools, a web analytics and PPC bid management vendor I am very familiar with, having used them for five years.

Yahoo’s share price was up 7% on the Google announcement, making life that little bit harder for Microsoft. Personally, I think a merger would be a disaster. For years, both companies have been hammering away trying to compete with Google but have never caught up because of mis-directed effort. Bringing the two together, as far as I can see, would only cause upheaval and disruption for advertisers and publishers. The end result would probably be another misguided effort that doesn’t come close to tempting advertisers away from Google.