Tag Archives: guardian

Bad ads

Finally, I  plucked up the courage to purchase my shiney new Samsung Galaxy S3 (more on that later) and whilst reading the latest news on the Guardian app I noticed that they (or their ad server people) still don’t know how to do ad targeting properly.

See my screenshot of the app below, taken on my new Samsung Galaxy S3 and showing me an advert for… wait for it… the Samsung Galaxy S3.

Obviously I’m never going to click that ad. I already own an S3. I’m using it!

The worst bit is that it’s easy to detect that I’m using it. They should know that I’m using an SGS3 and remove that ad accordingly. Any marketer wanting to keep their job should be aware of this and be eliminating such horrendous wastage from their marketing budget. You’d think the Guardian would want to make their offering useful, too.

image

Okay, rant over. As you were.

The Guardian should know better

I like the Guardian, probably because it’s so tech savvy, but I was dissapointed reading Simon Hoggart’s column (via The Lichfield Blog) having a bit of a moan about Michael Fabricant MP’s use of Twitter.

Hoggart takes the typical response to seeing Twitter;

“I don’t understand it, therefore it’s just full of toilet trip talk and sandwich fillings from people who have nothing better to do than seek all the attention in the world as best they can in 140 characters.”

His article was, in essence, an elongated version of exactly the kind of drivel he assumes Twitter is constructed from. There’s about as much interesting reading there as there is on a pack of B&H.

I can sympathise with his viewpoint though. After all, Twitter is faster than traditional media at reporting the news.

Evolving Web: Guardian Delivers Full RSS Feeds

To my extreme satisfaction, The Guardian newspaper has become the first in the world to offer full text RSS feeds, representing a significant step in the evolution of the World Wide Web. This step should be a paradigm shift of sorts; the first domino to fall; and hopefully more newspapers will follow suit.

Full text feeds have been shyed away from because they offer much less in advertising revenue than on-page ads. Offering a summary instead forces readers to click-though from their feed reader to the full article.

This is a good example of where the user experience has been sacrificed for the sake of advertising revenue. Instead of directly giving the user what they want, the newspapers force a path to benefit themselves. Ultimately, this will only lead to dis-satisfaction and abandonment.

The Guardian, in opening up their RSS feeds, has invited much more user engagement. Users will be more likely to read the news articles and therefore much more likely to share and re-distribute over the social web. The Guardian will gain more exposure for it’s stories than before, giving a significant advantage over the competition.

Hopefully now other newspapers will follow the example, and deliver content in a way that remains true to the spirit of the open web.

Via the Google Reader blog with hat tips to Mashable and ReadWriteWeb.

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