Tamar Weinberg of Search Roundtable today asked, “do search penalty discussions worry you?” Well, Tamar, I’d have to having something to worry about in order to be worried.
The way I see it, unless you’ve been employing optimisation techniques aimed specifically at improving rankings, there’s nothing to worry about. In fact, no web master/marketer/business owner should be employing techniques other than those which improve the quality of one’s web site for the benefit of the target audience.
Tamar brings up the subject of which hat SEOs wear. Some would say I’m whiter than white for my views on optimisation. I say I’m neither black nor white hat* but simply ethical in doing business on line, just as I’m ethical in conducting business off line.
* If you have to lump me in either camp, I guess you’d go with white, but I’m not just white hat – I’m more like the white wizard!