Tag Archives: economy

I voted.

There not being a Something New candidate for Lichfield (maybe next time) I voted for;

  • Proper funding of the NHS,
  • An end to pay freezes for nurses and doctors and other public sector staff who make our country function,
  • The school that my son will attend in September to have more money, not fewer teachers, materials and educational trips,
  • My Mom to be allowed to leave her house (our family home for over forty years) to me and my sisters as she wishes, rather than it being taken by the government,
  • My Mom’s pension to be protected so she can enjoy her well-earned retirement,
  • My children, nieces and nephews to be given the chance of a good education – regardless of their parents’ wealth – so that they can become the highly skilled workers of the future this country needs,
  • Those I know on low wages to have the dignity of a real living wage, not the pittance of a minimum wage that doesn’t cover the cost of decent living standards,
  • A country I can be proud of, that doesn’t blindly engage in military intervention in other countries causing instability and fuelling terrorism,
  • A leader who has the basic humanity to reject the concept of knowingly and deliberately ordering the death of millions of innocent civilians,
  • Investment in our essential national infrastructure like rail, energy and communications,
  • An end to public money – OUR MONEY – being siphoned off into the back pockets of the billionaires who own our national infrastructure,
  • A government that uses immigration sensibly to meet the needs of our economy, not sets unachievable arbitrary targets to appease xenophobes.

I voted unselfishly.

I voted for the many.

I voted for Jeremy Corbyn’s Labour Party.

It’s The Economy, Stupid!

Barely a day goes by where we don’t hear about climate change. But what nobody is really talking about is the economic impact.

That’s why, for the second time, I’ve joined forces with Francis Irving to get people, business and Government motivated on climate change for the economy.

It’s called Serious Change and I invite you to join us.

How SEO will eventually die off

I really enjoyed reading Ian Lurie’s take on the death of SEO. He gives us a few ideas as to how SEO will finally meet it’s demise. (Note I’m not questioning whether SEO will die or not!)

I’m going to give you my own take on each of the three theories;

The Slow Meltdown

While it is true that many companies are taking SEO in-house, most SMBs just don’t have the resources to do the same. SEO is a very labour-intensive excercise and smaller enterprises will have to get outside help.

Additionally, even though many larger organisations are moving to in-house SEOs, more and more full service marketing agencies are including SEO in their service offering. Larger businesses are taking advantage of this and are likely to continue doing so for a while yet.

The Sudden Extinction

Ian makes the good point that plenty of industries have survived economic downturn, so why not SEO? In fact, my view is that SEO (or rather, on line marketing) could well be the marketing method of choice in a depression thanks to the ease of measuring performance against other forms of marketing. Not to mention the much better returns that can be gained from the internet.

A Tough Adolescence

I have to agree with Ian on this one, I think he’s got it pretty spot on. On line marketing in general is still very young. SEO is just a small part of that and will eventually be sidelined in favour of a more rounded approach to internet marketing. Businesses are getting wiser to the cowboys and marketing consultants are beginning to embrace and understand the power of the internet.

I believe only the best SEO consultants will remain in a few years, and even they will have to smarten up their approach a little. They’ll become one part of the on line marketing machine, instead of being at the forefront of an entire sub-industry.

The Future

I’m excited. I’ve seen the industry evolve so much over the last few years and it’s only going to get better. My vision of the ethical web is coming closer.