Tag: advertising

  • Why I backed App.net

    Why I backed App.net

    Given the choice I’d prefer to pay for a product than be the product. I want ownership of my own data, my own mutterings, musing, incoherent rants and drivvle. My own words and creations should be available to me in the format I want them in, not subject to someone else’s corporate branding guidelines and platform…

  • Getting serious about hyperlocal, part 3: Money, money, money!

    Parts 2 and 3 of this series covered legal issues and journalism. Now I’m going to cover that big elephant in the room: money. Much (most, all?) of the hyperlocal efforts at the moment are voluntary, passion-driven projects. Many I’m sure cost only time; it’s easy enough to run a site on WordPress.com for free…

  • Another reason to get on line

    Through WebProNews today I learn that on line advertising spend in the UK is now greater than television advertising. On line advertising spend reached £2.8 billion in 2007, an increase of 40%, with TV advertising registering £2.4 billion. The figures, from the latest annual Ofcom report into the communications industry, show just how important the…