Through WebProNews today I learn that on line advertising spend in the UK is now greater than television advertising.
On line advertising spend reached £2.8 billion in 2007, an increase of 40%, with TV advertising registering £2.4 billion. The figures, from the latest annual Ofcom report into the communications industry, show just how important the internet now is to UK commerce.
Interestingly, the report only looks at paid advertising so what the figures don’t show is how much of the marketing budget is devoted to on line marketing. The £2.8 billion only includes paid search, display and classified ads. This means we miss out affiliate marketing, SEO campaigns, blogging and forum marketing and the rest of the on line marketing mix.
It should be obvious, then, that making the internet a significant part of the overall marketing plan is imperative for British enterprises.